En Masse means “as a whole”, or “all together”. It is a Montreal based, multi-artist collaborative drawing project. It draws life from the many creative individuals who take part in the project to create large-scale, highly spontaneous drawings in black and white.
SOS Dettes is a non-profit, charitable credit counseling agency providing services in Quebec. They offer budget counseling, debt repayment plans, and financial education. They hired En Masse to create their marketing campaign in 2011. We were asked to create illustrations for panels in a specific narrative order like a comic book. The illustrations were painted live in public on Saint Laurent Street on large panels. The panels had a glow-in-the-dark painted surface that was revealed as the sun went down. The illustrations were also used in various print publications and large public posters to promote their campaign.